For more than a century, the name Broyhill has been associated with fine-quality furniture. Throughout all that time, the guiding force that has defined the company and its products has been a commitment to quality and value. Today, the Broyhill brand is one of the most recognized brands in the industry.
Broyhill has achieved this success through a commitment to superior craftsmanship, product innovation and investment in the best people in the industry. From manufacturing to marketing, Broyhill has been an industry leader, setting the standard for today and the future.
Thomas H. (T.H.) Broyhill made his initial investment in furniture manufacturing in 1905 in Lenoir, North Carolina. In 1919, T.H. Broyhill became the majority owner of Lenoir Furniture Corporation, manufacturing bedroom and dining room furniture. As early as 1924, Broyhill began marketing its products at the new American Furniture Mart in Chicago. This commitment to sales and marketing laid the groundwork for the company's nationwide recognition as a leader in the industry.
Broyhill Furniture continued to grow through the early years of the 20th century. In 1926, James Edgar (J.E.) Broyhill, T.H. Broyhill's brother, established Lenoir Chair Company. This expanded the company's product line into upholstery. Through the Depression and World War II, Broyhill Furniture grew as a result of astute and bold investments in physical facilities, skilled employees and dedicated management. By the 1970s, Broyhill Furniture Industries, Inc. had pioneered the use of assembly line techniques and had become one of the largest and most respected state-of-the-art furniture manufacturing companies in the industry.